'T-Mobile wouldn't be the company we are without the diversity of our amazing team and that's why we're going BIG with our commitment to Pride–and everything it stands for–again this year!' said T-Mobile CEO John Legere. The 'Un-carrier' is also sponsoring more than 60 Prides nationwide, including WorldPride in New York.
(T-Mobile customers can also text 'GLSEN' to 20222 to donate $5 directly.) Throughout June, the company is also partnering with PopSockets on a special Pride Poptivism PopGrip, with $2.50 from each sale being donated to GLSEN. For each entry tagged #UnlimitedPride, $1 will be donated to GLSEN, up to $10,000. T-Mobile is also encouraging users to post moments that changed their lives as a member of or ally to the LGBT community on the storytelling platform Wattpad. For every photo of the rings posted with #ArianaWithUs, T-Mobile will donate $1 to HRC, with a goal of up to $200,000 total. Participants can record their own messages of love and inclusion and post them social media. T-Mobile is teaming up with pop diva Ariana Grande to celebrate Pride and given back to the LGBT community: On June 14 and 15, Grande's '7 Rings' art installation will be transformed into an immersive 'Pride Walk' outside her shows at Brooklyn Barclays Center.
